The Unfair Advantage with James Leonhardt

The Unfair Advantage: Building Culture Over Competition

In this powerful AM Power episode, James Leonhardt shares the five pillars every company must embrace to create an unfair advantage in today’s rapidly shifting marketplace. Drawing on over 26 years of experience in the direct sales industry, James challenges the outdated playbook of hype, short-term recruiting, and field-vs-corporate mentality—and makes the case for a new, collaborative era of network marketing.

You’ll discover:

• Why owning your manufacturing and logistics is non-negotiable

• How an Amazon-style pricing model builds lasting customer trust

• The necessity of low-cost, high-impact infrastructure

• How to eliminate the toxic divide between corporate and field

• Why a mission-driven, purpose-led foundation matters more than ever

Plus, hear the “bonus” insight on why founders with real field credibility will determine the future of this industry.

If you're ready to stop chasing hype and start building something meaningful, this episode will give you the blueprint—and the belief—that a better way is not only possible, it’s already happening.